The full product design loop, week after week: discovery interviews, competitive analysis, prototypes, usability testing, design system work, engineering handoff. On Slack, in standups, in sprint reviews. Part of the team, not a vendor.
For companies starting fresh or rebranding. Brand strategy, visual identity, and the system to apply it across every surface, web, social, decks, templates.
Marketing sites built with the rigor of a product designer. Discovery research and UX audit first, then high-fidelity design ready for engineering.
"I came into product design through brand and web. Six years of festival visuals, B2B sites, and product UI — which is why I can own brand, web, and product as one system, not three handoffs. Today: embedded with one product team, sprint after sprint."
