Comfort Finance Group is a Czech investment group working across investing, secured products, real estate, and fintech. Under one roof it holds a family of brands, Comfort Money, Dluhopisomat, Srovnávač, and more, each with its own audience. The group had grown faster than its web presence, and the old site no longer carried the weight or clarity the business had earned.
I redesigned the site to do two jobs at once: present CFG as one confident, modern financial group, and give each sub-brand a clear place inside that story.
Serious, human, and impossible to mistake the action.
The system is built on a deep forest green, a warm cream, and a single violet accent reserved for actions. Green carries the seriousness a financial group needs, cream keeps it human and readable, and violet marks every place a visitor can act, so the call to action is never in doubt.
Typography is Manrope throughout, one family working across the whole ramp from oversized display headlines down to the mono-styled eyebrows, so the type never competes with the message. Sections alternate between dark green and cream in a steady rhythm that paces the long pages and keeps each block distinct.
Lead with the promise, then earn it.
The homepage opens on the group’s promise, Měníme svět financí, then backs it up. A pick-your-area module lets visitors enter through the part of the group that fits them, investing, loans, real estate, or technology, each tied to the right sub-brand.
A stats band states the scale in plain numbers, 67+ billion CZK under management, 100+ financed projects, 5,000+ returning investors. Below it, client stories, press logos, and the latest articles do the trust-building work a financial brand lives or dies on, before the closing contact block.
The full homepage: hero, explore-by-area, scale, client stories, press, and articles.
The same system, put to work on hiring.
The careers page carries the system into a different job. It opens with an invitation, Přidej se k nám, and a live list of open roles filterable by team. A values diagram, a benefits grid, and a warm join-the-team block make the group feel like somewhere worth working, not just a list of vacancies.
The careers page: open roles, values, benefits, and a spontaneous-application path.