Prototype in code
AI-augmented with Claude Code. Designs ship as real interfaces, not just static mockups.
I'm Eliska, a product designer based in Prague. Six years of design across festivals, brand identity, B2B websites, and product UI, coming into product design through graphic and web work for Prague Pride, before training at Ataccama.
I work embedded, not project by project. Most engagements look like a fractional design lead, on Slack, in standups, part of the team. AI-augmented prototyping keeps production fast; product-design rigor keeps the work shipping.
For the Apadore studio, I create B2B websites. In collaboration with the Art Director, we build the brand's visual universe, which I then translate into functional, thoughtful web design.
Shoptet UX Partner, conducting UX audits and usability reviews for e-commerce stores to improve conversion, navigation, and checkout experiences.
For 1. Web IT s.r.o., I delivered a complete website redesign and a brand refresh. I continue to work with their team long-term on further brand development and product design for their clients.
Product Design Intern at Ataccama, working across the full design process, from user research and JTBD synthesis to high-fidelity Figma designs, on B2B data management software for global enterprise customers.
In collaboration with the graphic studio Jitro Design, I learned the most about working with typography and composition, and I then completed an internship at the KVIFF festival.
For five years, I've helped create the visual identity and graphics for the Prague Pride festival. After working with agencies, I took over the in-house campaign visuals across online, print, spatial applications, and merch. For my diploma thesis, I redesigned the festival website to improve communication and presentation.
AI-augmented with Claude Code. Designs ship as real interfaces, not just static mockups.