Over five years I contributed to the visual identity and graphics for Prague Pride Festival. The work evolved from agency collaboration to in-house development, encompassing complete campaign aesthetics across every media format.
Outputs spanned online campaigns, print, branded installations, stage designs, merchandise and spatial applications. The visual communication had to be both distinctive and flexible enough to adapt across surfaces. My thesis project went further: a comprehensive website redesign that examined nonprofit web patterns and optimised the festival's communication and presentation.
Each year was an opportunity to advance the visual narrative around diversity, visibility and belonging through design.
