For this project, I was tasked with creating a series of merchandise designs for Westfield Chodov, one of the largest shopping centers in the Czech Republic. The brief was refreshingly open, giving me the freedom to explore creative concepts. The client’s main goal was to design pieces that would resonate with Gen Z, an audience that values bold, authentic, and trend-forward aesthetics.

I developed a series of designs that incorporated brand color schemes, playful typography, and dynamic visuals to capture the attention of a younger audience. The result was a modern and eye-catching collection that reflected the spirit of Gen Z while aligning with the brand's overall identity.

This project was a great opportunity to combine my passion for contemporary design with a deep understanding of the target audience, delivering results that balanced creativity and commercial appeal.