The 2024 campaign centered on the theme of 'family,' with a bold, hand-written style for the word 'family' to convey authenticity and warmth. This hand-crafted element was the focal point across all visual materials, symbolizing inclusivity and diversity within the LGBTQ+ community. The overall design was clean and vibrant, maintaining a playful yet personal feel that resonated with the festival’s core message. Special thanks to Jan Chabr for his help and consultations during the creation of the visual design.