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As part of my work on the festival, I focused on creating a complete visual identity, which included logo design, selecting the color scheme, and typography that represented the festival’s values and atmosphere. In addition, I developed the communication strategy for the fundraising campaign, which was crucial for securing the financial resources needed to make the festival happen. My role also included designing and implementing the website, which served as the main platform for campaign information, promotion, and facilitating contact with potential sponsors and donors. The website was optimized for user-friendliness and effectively integrated all aspects of the visual identity and communication strategy, ensuring a cohesive and professional impression.
As part of individual fundraising, I developed a communication strategy based on an analysis of in-depth interviews. I created the UX/UI design for the fundraising website laskajakobrno.cz, including the text. The website was designed using the conversion funnel technique.
The hearts in the logo have a growing pattern. It’s a paraphrase of the official logo of the city of Brno. The hearts are used as a symbol of love. For this purpose, I created the festival's claim, 'Love Like Brno.' I complemented the brand identity with a pattern that resembles folklore and is colored in rainbow hues.
